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Návrh strategie společenské odpovědnosti pro ruské lékařské diagnostické centrum
 Shilkova, Nadezda
Shilkova, N. recommendations for the development of social responsibility of the medical center in Russia. Brno: Mendel University, 2017. This thesis deals with the issue of corporate social responsibility (CSR), which is the responsibility of enterprises for their impacts on the society in which it operates. The main objective is to develop recommendations for the future development of CSR for the Russian medical diagnostic center UGMK-Clinic. The methods were analysis of the existing socially responsible activities of the clinic and its competitors and analyzes the specifics of health care in Russia. According to the analysis, it was found that UGMK supports only two pillars social responsibility (social and economic), there is scope for improving relations with stakeholders and employee involvement in CSR communication. In accordance with the company UGMK-Clinic was considered socially responsible, and four-fifths of employees attended at least one CSR project, a medical center, where awareness of the concept of CSR is independent of gender. The opportunities are in raising awareness about the concept, development plan for CSR activities and cooperation with other companies in this field. Formulated proposals are designed to improve the concept of CSR and comprehensive strategy for the company UGMK-Clinic.
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